Digital Copywriter
Ubicación
AUSTIN
Tipo
Full Time
We’re looking for a digital writer who’s equally at home writing for highly transactional e-commerce sites as bringing smart, original ideas to integrated campaigns. The ideal candidate has a strong portfolio filled with examples of copy written for sites, apps, email, search, and social media, showing all around smart digital thinking.
Responsibilities:
- Collaborate with project leaders and team members to develop content for a client’s marketing initiatives
- Research, write, and edit copy for sites, apps, email, search, and social media projects
- Optimize content to improve its usability and discoverability
- Convert complex information into comprehensible solutions
- Ensure a consistent brand voice across all touch points
- Contribute new ideas and solutions for diverse media outlets, evolving technologies, and current trends
- Assume ownership of projects by working with minimal supervision
Requirements:
- Superior writing skills and attention to detail
- 2 to 4 years as a digital copywriter, collaborating with multidisciplinary teams
- Strong desire to be versatile and learn new technologies
- Strong communication and presentation skills to "sell" ideas internally and to clients
- Cursory understanding of web development and terminology
- Experience writing for sites, social media, blogs, mobile apps, online media, landing pages, product demos, email, and SEM
- Firm understanding of information hierarchy as it relates to content strategy
- Experience catering writing styles to mobile, tablet, and desktop environments
- Have a firm understanding of digital platform and channel limitations and how ideas translate across those platforms and channels
- Experience crafting content that is SEO/ASO-ready
- Expertise optimizing copy and calls to action based on analytics findings
- Experience advocating for the end user while accommodating client business goals
- Experience building navigation systems that help drive effective digital experiences
- Understand when copy can be creative versus when it should be straightforward to provide the best chance of user to successfully complete critical tasks
- Proficiency with writing action-oriented, highly targeted and concise copy
Please submit writing samples with your resume.
Please do not call. All submissions will be reviewed. Thank you.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
McGarrah Jessee
McGarrah Jessee is an independent brand development agency in Austin, Texas. We partner deeply with uniquely great clients to solve big problems, push creative boundaries and shape all parts of the brand. The result: unusual levels of brand fandom, award-winning work and an employee and client tenure rate that runs counter to the industry.
McGarrah Jessee believes in the power of a workplace that embraces diversity, equity and inclusion. And we believe our culture is more inviting and creative and our work more productive and truthful when we are welcoming to all.
McGarrah Jessee is an Equal Employment Opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, age, disability, or genetic information. Eligible McGarrah Jessee employees can take up to 12 weeks of unpaid, job-protected leave in a 12-month period per the Family Medical Leave Act (FMLA). McGarrah Jessee complies with the Employee Polygraph Protection Act. If you need assistance or accommodation during the application process, please email accommodations@mc-j.com or call (512) 225-2258. If you’d like, please note the pronouns you use (she/her/hers, he/him/his, they/them/theirs, etc.) in your application.